Working with Rockwell Group, we envisioned and designed the experience for a 10,000 square foot innovation lab for Coca-Cola

The showcase enabled 24/7 collaboration with Coke's key customers. It features carefully curated media rich environments that facilitate conversations on everything from product to packaging to marketing innovation. The experience design informed the architectural buildout and how media could best tell the customer collaboration story.       

The projects expanded from there—with Zamchick Group further to scope out and design showcases in Shanghai, Brussels, and Dubai. The payoffs for the company have been enormous. They’ve strengthened their customer partnerships, co-created a continuous pipelines of new ideas, and created value for both customers and the company.