Understanding users through scenarios and journey mapping is crucial for product managers, as it enables them to empathize with customer needs, identify pain points, and develop user-centric products that deliver value and drive customer satisfaction. Day-in-the-life user scenarios based on an out-of-house understanding of the customer is the best way to ferret out the insights and opportunities that drive product implementation and refinement.

This workshop uses visual storytelling and journey-mapping to enable individual and collaborative work. Participants will know their customer and be prepared to ideate against their real world needs.